Selling Price Calculator
Calculate the selling price required to achieve your target profit margin. Free, instant and mobile-friendly.
Enter your numbers
Formula
Selling price = Unit cost ÷ (1 − Target margin)
How to use this result
Use the result to compare scenarios, set targets and identify the number that most affects your decision. Recalculate when prices, costs, customer volume or campaign performance change.
This calculator provides an estimate based on your inputs and is not accounting, tax, legal or investment advice.
Understand your Selling Price Calculator result
This calculator converts unit cost and a target margin into a suggested selling price. Margin is measured as profit divided by selling price, which differs from markup on cost.
Worked example
For a €35 unit cost and a 40% target margin, the required selling price is €58.33. The difference of €23.33 represents 40% of the final selling price.
How to interpret it
The calculated price is a financial starting point, not a guarantee of demand. Validate it against customer value, competitors, taxes, payment fees and channel commissions.
Practical next steps
- Include all landed and fulfilment costs.
- Test several margin targets before choosing a price.
- Check the final price against willingness to pay.
Questions to ask before deciding
Are all relevant costs included? Is the time period consistent? How would the result change if volume, price or cost moved by 10%? Save your assumptions so you can compare the estimate with actual performance later.